Shinjuku Fuzoku Types Explained, and How Prices Add Up
Soapland, store-based health, hoteheru and deriheru — where you meet, how you book, and how the total price adds up, plus where TokyoGirlsHub fits.

Look for adult entertainment in Shinjuku — *fuzoku*, the general Japanese word for the trade — and you will see a row of category names: soapland, health, hoteheru, deriheru. The names alone do not tell you what the difference is, and every price list is laid out differently. This guide sorts them out along three practical lines: where you meet, how you book, and how the price adds up.
The categories are defined by where you meet
| Category | Where you meet | How you book |
|---|---|---|
| Soapland (sōpurando) | A dedicated venue, with private rooms that have a bath | Visit the venue; choose your companion and the length of time |
| Store-based health (hako-heru) | A private room inside the shop | Visit the shop |
| Hotel health (hoteheru) | A love hotel, meaning a short-stay hotel | Meet at the shop or a reception point, then walk over to the hotel together |
| Delivery health (deriheru) | Your own hotel or home | Book by phone or online; the companion travels to you |
"Health" (*herusu*) is the trade's own euphemism for adult services and has nothing to do with healthcare — it appears in the names of two of the four categories above.
The category name, then, is not a grade of service. It describes where you meet and how you get there. At the same duration and in the same price band, what changes is who pays for the room and whether anyone has to travel.
The course fee is not the whole price
In every category, the number printed largest is the course fee — the listed price for a block of time. What you actually hand over is usually the sum of four things:
- Course fee — the advertised price, set by duration.
- Room fee — the shop's own room charge if you meet on its premises, or the love hotel bill if you use one, which moves with the day of the week and the time of day.
- Nomination fee (*shimei-ryō*) — charged when you choose a particular companion.
- Travel fee — charged by delivery services when they come to you outside their usual area.
Compare shops on the total of those four. A shop advertising ¥24,000 with a room fee of ¥3,000–8,000 on top is not necessarily cheaper than one quoting ¥28,000 with everything included.
Which type TokyoGirlsHub (TGH) is
Our reception is in Kabukicho, Shinjuku, and we work both ways: incall, where you meet your companion in a room we arrange, and outcall, where she comes to the hotel you are staying in. It may help to think of us as sitting between deriheru and hoteheru.
All of our prices are listed.
| Item | Price |
|---|---|
| Standard, 60 min | ¥23,000 |
| Deluxe, 90 min | ¥33,000 |
| Premium, 120 min | ¥43,000 |
| Hotel room (incall only, paid on site) | ¥4,000–10,000 |
| Nomination fee | ¥4,000 (Diamond) / ¥7,000 (AV); none for Amateur |
| Travel fee (outcall only) | Set by driving time from our Kabukicho reception, not by area: ¥0 within 5 min, ¥2,000 for 5–10 min, ¥3,000 for 10–15 min, ¥4,000 for 15–20 min, ¥6,000 for 20–30 min, ¥8,000 for 30–40 min, ¥10,000 for 40–50 min, ¥15,000 for 50–60 min. More than 20 minutes out takes the 90-minute course or longer, and more than 40 minutes out the 120-minute course only. Yokohama, Kawasaki, Machida, Tachikawa, Makuhari and Maihama are in the ¥15,000 band |
| Extra time | ¥10,000 per 30 min |
Worked through for the Standard 60-minute course, nominating a Diamond companion:
- Incall: ¥23,000 + ¥4,000 nomination = ¥27,000 at reception, with the love hotel room paid directly on site (roughly ¥4,000–10,000)
- Outcall to your hotel, 10–15 minutes' drive from reception: ¥23,000 + ¥4,000 nomination + ¥3,000 travel = ¥30,000
If you already have a room, outcall usually works out slightly cheaper even with the travel fee added, because you are not paying for a room twice.
Worth checking when you choose in Shinjuku
- Whether the room is included. Comparing headline prices alone will lead you to the wrong conclusion.
- Whether there is a nomination fee, and how much. At many shops it varies by grade.
- Who is actually working that day. Appearing on a roster does not mean a companion is on shift. Our schedule publishes real working hours, and a companion drops off the list automatically once bookings for that day have closed.
- What languages the shop handles. For a foreign visitor, whether reception can deal with you in English or another language changes how the whole evening runs.
Booking
Read the profiles, services and reviews on the companion list, check the schedule to see who you can meet that day, and book online from there. Business hours are Tuesday to Saturday, 19:00–03:00.
On the vocabulary itself, see also what GFE means and what it costs. If you only want to ask a question, we take those on Telegram.
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